Mastering the Follow-Up Game: How to Write Emails that Get Results

In today’s business world, emails are the primary mode of communication. Whether it is to communicate with clients, colleagues, or business partners, emails are an essential part of business communication. However, not all emails get the desired response. In many cases, one needs to follow up on the email to get a response. Mastering the follow-up game is essential to achieve the desired results. In this article, we will discuss how to write follow-up emails that get results.

When to Follow-Up on an Email

It is essential to know when to follow up on an email. Following up too soon can be annoying, and following up too late can be ineffective. The best time to follow up on an email is after a reasonable amount of time has passed since sending the first email.

There are no set rules regarding how much time to wait before following up on an email. However, it is generally recommended to wait for at least 48 hours before following up on an email. If the email is urgent, then the follow-up can be done within 24 hours.

Tools to Help You with Follow-Up Emails

There are several tools available that can help you with follow-up emails. These tools can automate the process of sending follow-up emails, making it easier to manage. One such tool is Boomerang, which is a plugin for Gmail.

Boomerang allows you to schedule emails to be sent later, track emails, and get reminders to follow up on emails. It also has a feature that can remind you to follow up on an email if you do not receive a response after a set period.

Another useful tool for follow-up emails is This tool integrates with your email client and allows you to set reminders to follow up on emails. It also has a feature that can automatically send follow-up emails.

How to Handle a Non-Reply

In some cases, you may not receive a response to your follow-up email. In such cases, it is essential to handle the situation professionally.

The first step is to check if the email was received by the recipient. You can do this by checking the email’s sent status or by using a tool like Yesware, which can track if the email was opened.

If the email was received but not replied to, it is best to send a polite reminder email. In the reminder email, you can mention that you had sent an email earlier and did not receive a response. You can also ask if there are any further questions or concerns that need to be addressed.

Measuring the Success of Your Follow-Up Emails

Measuring the success of your follow-up emails is essential to determine their effectiveness. There are several metrics that can be used to measure the success of follow up emails.

One such metric is the response rate. The response rate is the percentage of emails that received a response. A higher response rate indicates that the follow up email was effective.

Another metric is the conversion rate. The conversion rate is the percentage of emails that led to the desired outcome, such as a sale or a meeting. A higher conversion rate indicates that the follow-up email was successful in achieving the desired outcome.

In conclusion, mastering the follow-up game is essential to achieve success in business communication. Knowing when to follow up on an email, using tools to help with follow-up emails, handling non-replies professionally, and measuring the success of follow-up emails are essential steps to writing effective follow-up emails. By following these steps, you can write follow-up emails that get results and achieve your business goals.

Start using the tools and techniques mentioned in this article to write effective follow-up emails and achieve success in your business communication.

Check our follow-up guide from Reply`s specialist